by Kelcie Pegher, The Beach Reporter

The Beach Cities Health District is working on its latest campaign: making Prospect Avenue safer in Redondo Beach.

Between 2013 and 2015, there were 114 car crashes along Prospect Avenue, with the majority of them occuring on Torrance Boulevard, Del Amo Street and Beryl Street. Eric Garner with BCHD noted the street is a main corridor for nearby Redondo schools.

On Saturday, 100 volunteers will be canvassing the area to bring awareness to the issue. They will be handing out yard signs reminding drivers to slow down.

“It was a very logical place for us to focus some attention in terms of trying to rally the community around what we want to do: make the streets in our neighborhood safer,” said Lauren Nakano, with BCHD.

Joe Hoefgen, the city manager for Redondo Beach, said Prospect Avenue has been a challenge because it is so heavily traveled by both cars and pedestrians alike.

“When we were approached by Beach Cities Health District, we didn't really see any downside to partnering with them,” he said.

Hoefgen said often it's not just teens blowing through stop signs in Redondo Beach.

“It's not just the teenagers, the new drivers that get distracted. It's everybody,” he said.

Tom Bakaly, the Hermosa Beach City Manager, who will become BCHD's new CEO in a month, said the campaign is just before International Walk to School Day, which is Oct. 5. Getting out into the community and going door to door is the best way to get the message out, he said.

On Saturday, from 8:30 to 11:30 a.m. volunteers will be handing out fliers and door signs along Prospect Avenue. To get involved, contact Tessa Dent at tessa.dent@bhcd.org or (310) 374.3426, Ext. 124.

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